By Osky Blue | Published November 25, 2016
Marketing your business online may not be as easy as you think. Because online readers have short attention spans, you’ll want to get your point across quickly and make a great first impression.
When writing headlines, copy or quick ads, don’t be tempted to use acronyms that only you understand. Readers will likely head to another site or look right past your ad if they don’t understand what you are talking about.
Hire a great team that can communicate to your potential customer base in a way that keeps their attention and makes them feel excited. That might mean that you’ll need to keep industry lingo or abbreviations for employees only.
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