By Osky Blue | Published January 15, 2016
Owning a business in today’s world means putting it online to make it easier for your customers to find, and it also means you’ll need a great SEO service McKinney TX. What is SEO and what does an SEO service do? SEO is Search Engine Optimization and is the process used to increase the visibility of your company’s website in the natural (or unpaid) search results of search engines like Google, Bing and Yahoo. An SEO service uses a variety of tools to ensure that your website ranks as high as possible on internet users’ search results pages. If you’ve already heard of SEO, chances are some of the things you’ve heard or read about it aren’t true. Here are 3 common SEO myths you shouldn’t believe:
You may have heard that SEO is too difficult for you to understand, so you shouldn’t even attempt it yourself. While it is true that there are more arcane and technical areas of SEO that it’s best to leave to professionals, it is quite easy for you to understand the basics of SEO and how it works so that you can help the SEO service you’re working with make decisions about their strategy for your company. Knowing why you have to do something to and for your website is just as important as knowing how.
If you’ve heard that SEO is a thing of the past, the reality is that as long as there are search engines, there will be SEO, even if some day it goes by another name. Can your business rate highly in internet searches without SEO? Possibly, if your business is unique enough that there aren’t many choices for your type of goods or services. But if your business isn’t unique, then rating highly in search engine results is an ongoing, never-ending process that must always be tweaked, optimized or revamped by a good SEO service that stays up-to-date with search engine requirements for website and web page rankings.
Another thing you may have heard is that getting to the top of search engine results pages should be done by any means necessary. “Any means necessary” in SEO terms are called “black hat tactics” that are designed to fool search engines into raising the rankings for websites. These tactics include keyword stuffing, cloaked pages and link farming. Keyword stuffing means artificially overloading your website’s pages with keywords you anticipate online searchers will use. Cloaked pages are website pages that show one type of content to human visitors and another type of content to search engines. Link farming is adding your website’s URL to link farm or free-for-all (FFA) webpages. All three are considered bad SEO and can get your website banned from search engine results.
To learn more about the facts about SEO, call Osky Blue at (866) 675-9411. We are an SEO service McKinney TX that can help your business succeed online. To find out more about what we do, visit us at https://oskyblue.com.
Osky Blue | SEO Service McKinney TX | (866) 675-9411