By Osky Blue | Published March 23, 2015
Designing a website to give your business an online presence is difficult, especially if you’ve never done it before. In fact, web design in Frisco TX requires an eye for design that includes font and color selection, spacing and an awareness of visual hierarchy. If you’re working with a great web design firm, then they’ll work with you to help you select the right components in the right arrangement to make your website both visually-appealing and highly-functional. If you’re working on your own, there are some things you should keep in mind for your web design in Frisco TX:
➛ Look at already-existing websites to see what you like and don’t like about them. Look at big elements like color and font choices, photo sizes and whether or not they use a lot of scrolling or link-clicking to see added pages of content. Also look at more subtle elements like shading and color gradations, how easy the navigation tools are to use or how organized footers and contact information are.
➛ Keep your website clutter-free. While you might think that a website with eye-popping colors, lots of photos and text and weird, wacky buttons, banners and badges will attract attention, you’re probably right. But once on your site, potential customers can be overwhelmed with it all and click away to find a website that’s simpler and more straight-forward. Remember, your visitors need some white space to look at as well. White space and a clean, clutter-free website will give them a break from all of the busy websites vying for their attention and they’ll likely spend more time there.
➛ Be aware of visual hierarchy. Visual hierarchy is the way the content on your website is organized and prioritized to communicate a specific message. What this means is that you can decide what you think it’s most important for visitors to see first on your website. In general, people view web pages the way they read, from left to right and from top to bottom. So, if you have something you really want them to notice first, like a color block advertising 20 percent off your widgets, you should place it close to the upper left-hand corner.
➛ Font and color choices are more important than you realize. The fonts you choose must be easy to read, especially in text blocks of more than a couple of sentences. You can use fancy font types for headlines or banners but stick with a font that won’t give your visitors a headache for everything else. Font colors should also complement the colors on your website. If you stick with neutral colors for your website like creams or beiges, then choose a font color that will pop off the background. Don’t choose font colors that will get lost on you background colors.
These aren’t the only elements that go into making a visually-appealing website but they are a good starting point for your basic design. Because there are so many elements that make up a great web design in Frisco TX, you may want to get the help of a professional web design firm. In Frisco, the firm you should call is Osky Blue at (866) 675-9411. You can find out about the services we provide by checking us out online at https://oskyblue.com.
Osky Blue | Web Design Frisco TX | (866) 675-9411
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