Author Archives: Lana Clark

Party’s Over: Facebook Finally Closes The Door on Third-Party Data

When Facebook announced the end of third-party data back in April of this year, October felt so far away. Now it’s the end of the road for Facebook’s managed Custom Audiences program and small to medium-budget advertisers will feel it the most. Why? The answer’s simple. Data is expensive, and companies that partner with data providers […]

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