By Osky Blue | Published May 26, 2014
Competition in online marketing is fierce. Almost every company with something to sell is trying to reach online buyers. Many of these companies sell goods or services that are identical to goods and services offered by other companies. So what makes one company successful selling left-handed widgets while another company selling them fails? Getting help with online marketing, like choosing pay per click Frisco TX, makes the difference. Why choose pay per click marketing over other types of online marketing? What are the keys to a good ad?
Have a clear idea of what you’re selling or promoting. Do you want to promote your company’s brand or a particular service or product? You should know specifically what you want the shopper to see. What do you want to happen once a searcher clicks on your ad? Are you looking for them to buy something? Do you want them to contact you or to subscribe to advertising emails? It’s your job to know exactly what the online shopper is going to see after they click on your ad. Creating a landing page for your ad will allow you to clearly define the next step for the shopper.
Do your research. Based on your product or service, you should be able to determine who will benefit from what you’ve got to offer. What age group are you looking to attract? Where do they live? What might they use your products or services for? In addition, buzzwords like “sale,” “free” and “discount” will pull the shopper in and make him more inclined to click on your ad. The shorter and more direct your title and service, the more likely it will be clicked on.
Choose the right keywords. At pay per click Frisco TX, we know how important the right keywords can be. They will determine who gets to see your ad and how much you pay for each click on your ad. Choose keywords that will attract shoppers looking for exactly what you are offering. If you’re selling widgets, choose the keyword “widgets.” Avoid the keyword “hand tools” because you will attract customers looking for more than what you have to sell. You will end up paying for clicks that don’t result in sales.
Pay per click is a great way to promote your product or service online. But the only way to be sure that you’re doing it right is to work with the online marketing experts at pay per click Frisco TX. Call Osky Blue today at 866-675-9411 to get started.
Osky Blue | Pay Per Click Frisco TX | (866) 675-9411
Photo Credit: ©Depositphotos.com/ m y b a i t s h o p