The Challenge
What a Great Dog! Training Center offers an incredible mix of in-person and online dog behavior classes, from puppy programs to nose work, rally and therapy dog prep.
They’ve been in business for years and are truly experts in their field. They needed a website that could do it all: showcase every program, connect to their online course platform (Thinkific) and their in-person booking tool (Mindbody), and help new dog owners find them.
We designed, built and continue to grow the website, with SEO and AI search optimization throughout, regular content updates, and an audit, redesign and relaunch of their Google Ads campaigns.
The Strategy
Know Who’s Searching
Market, competitor and online presence research showed what local dog owners search for and how to reach them.
Every Program Easy to Find
A clear design organizes dozens of in-facility, online and specialty classes so owners can find the right fit for their dog.
Connected to Thinkific and Mindbody
The website works hand in hand with their online course platform and in-person booking tool.
Found on Google and AI
SEO and AI search optimization throughout the website, kept fresh with regular updates.
Ads Rebuilt to Perform
We audited, redesigned and relaunched their Google Ads campaigns, and added ChatGPT ads.
Secure and Up to Date
We host, secure and maintain the website so classes and sign-ups are always available.
The Work
Website & Integrations
We designed and built a website that showcases their in-facility, drop-off, puppy and online programs, with every class easy to find and compare.
The site connects to Thinkific for online courses and Mindbody for in-person class booking, so owners can go from learning about a class to signing up in a few clicks. Online contract agreements keep sign-ups simple.
SEO & AI Search
We built SEO and AI search optimization into every page and keep the website updated on a regular basis with programs, events and news.
The result is a website that shows up more often, and higher, when local dog owners search for training.
Ads, Hosting & Support
We helped audit, redesign and relaunch their Google Search Ads campaigns, and now run ChatGPT ads to reach dog owners asking AI for advice.
We also host and maintain the website, including SSL and firewall management, so it stays secure and fast.
