The Challenge
Reynolds & Reynolds Law Firm serves clients in a very competitive market for a very competitive service: personal injury law.
We helped them hone their brand to stand apart from the rest of the personal injury space as a trusted, experienced advisor with a kind and compassionate approach.
Their website was very outdated, so we redesigned it for a cleaner user experience with specific ways to reach the firm by phone, form and live chat. We also streamlined their paid advertising into campaigns that don’t compete with each other.
The Strategy
Trusted and Compassionate
We sharpened the brand around experience and kindness, so the firm stands apart in a crowded personal injury market.
Easy to Reach
A cleaner website gives every visitor a clear way to reach the firm by phone, form or live chat.
Campaigns That Don’t Compete
We restructured Google Search, Local Services and social ads so their campaigns stopped competing with each other.
Content That Ranks
Ongoing website content helps the firm rank on Google and appear in AI search answers.
Reviews and Directories
We manage their reviews and directory listings so potential clients see a firm they can trust.
Reporting That Guides the Plan
Marketing reporting shows what’s working, so every month’s plan is built on real results.
The Work
Brand & Website
We honed the firm’s brand to position them as a trusted, experienced advisor with a kind and compassionate approach.
Then we redesigned their outdated website with a cleaner user experience and specific ways to reach them by phone, form and live chat, so no potential client has to search for how to get in touch.
Paid Media
We streamlined their paid advertising into campaigns that don’t compete with themselves, across Google Search, Local Services Ads, social ads and ChatGPT ads.
The result was half the ad spend with consistent lead traffic, and more of the right clients finding the firm in the counties they serve.
Search, Social & Reputation
We create SEO and AI-focused website content that improves the firm’s organic rankings, along with social media strategy and content.
We also manage their reviews and directory listings, so the firm’s reputation is just as strong as their search presence.
