The Challenge
Peak Roofing & Construction is a family-owned roofing and exterior construction company serving Dallas-Fort Worth and Austin.
Peak had a poor early experience with another agency’s Google advertising, so we started by optimizing their website for search and AI, creating ongoing content and reporting on their search rankings.
After we pointed out anomalies in their analytics and issues with the tracking on the forms used for their paid campaigns, Peak asked us to take over their paid advertising and social media content too. Since then, we’ve partnered with Peak to create and implement a brand that doesn’t depend on the weather for revenue, with brand and campaign strategy that pivots toward retail when the storms don’t arrive.
The Strategy
Fixing What Wasn’t Working
We found anomalies in their analytics and broken form tracking, fixed them, and built reporting Peak can trust.
Content That Keeps Them Found
Website optimization and ongoing content help Peak show up on Google and in AI search answers across their service areas.
Every Ad Dollar Working
Google Search, Local Services Ads, ChatGPT ads and social ads, managed to bring in quality leads on a leaner budget.
One Team, One Voice
We work alongside Peak’s creative agency and videographer to plan, post and promote social content and YouTube videos.
Reviews and Directories
We manage Peak’s reviews and directory listings so their reputation is consistent everywhere customers look.
Video Landing Pages
We planned and built video landing pages that put Peak’s team and their work front and center.
The Work
Website & Video
We optimize Peak’s website for search and AI and keep it growing with new content, including video landing pages built around their videographer’s work.
We also lead their YouTube strategy and optimization, so the videos keep working long after they’re posted.
Social Media
We’ve created and posted Peak’s social media content for eight years, from project photos and tips to community events like ballpark night with the Peak team.
Working with their creative agency and videographer, we take full ownership of their digital presence, so every post looks and sounds like Peak.
Paid Media & Search
We manage Peak’s Google Search, Local Services and ChatGPT ads, and their social advertising, with accurate tracking so we know which leads are real.
When the storms don’t arrive, we shift campaigns toward retail services, so Peak’s ad budget keeps bringing in revenue no matter the weather.
The Results
“I have worked with Osky for the last 8 years and can’t say enough about the company and the team! Thank you for all you do!”Jeff Riss, Owner, Peak Roofing & Construction