Author Archives: Lauretta Shokler
Lauretta Shokler is the Director of Digital Marketing at Osky Blue. Her professional background includes over 12 years of experience in digital and affiliate marketing including specialties in web analytics and technical SEO. In her free time she enjoys reading, volunteering, working out and decorating cakes.

10 Ways Your SEO is Like a Celebrity’s Reputation

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” ~ Jeff Bezos Founder of Amazon Ever fantasize about being a celebrity then see one being raked over the coals publicly only to quickly change your mind? The same can be true about […]

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Frisco Tree Farm Sees Measurable Results with Osky Blue

Fannin Tree Farm’s Marketing Goals Fannin Tree Farm came to Osky Blue in September of 2017 looking to optimize their marketing efforts throughout a number of digital and print platforms. They wanted to partner with a team that would organize their marketing strategies ahead-of-time to produce measurable results and help the Farm reach its goals. […]

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Websites: How They Really Work

Blog by: Lauretta Shokler & Quinne Lowe Websites are an Ecosystem For anyone who has ever created a quick website on a tool like Squarespace, Wix or through a hosting company like GoDaddy, you might be a little shocked when you get ready to take your site to the next level. Custom-built websites on CMS […]

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The GDPR (EU) 2016/679 regulations go into effect May 25, 2018. Is your business ready?

What is GDPR? The General Data Protection Regulation (GDPR) is an European Union (EU) law on data protection and privacy for all individuals within the European Union. It addresses the export of personal data outside the EU and gives individuals in marketing databases more control and transparency over how their information is used and collected. […]

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Top 10 Digital Marketing Scams Targeting Your Small Business

The world of online business can be scary. Learn how to protect your business’ online presence from these top scams.

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Case Study: IT Company Gets the Word Out Fast

Bizbang Sees Near-Top Search Ranking Within Days of Launching New Service with Help from Osky Blue Project Goals Bizbang was introducing a new trademarked service called PCaaS10TM, which is a specific form of PCaaS (PC as a Service), that was beginning to create buzz in the IT community. The client wanted their site to rank […]

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The Past, Present and Future of SEO

I love to read about SEO, A LOT! I read a number of blogs, attend conferences, study patents, and do just about anything else I can do to keep up with the world of SEO and digital marketing. Through the years working as an in-house SEO and at multiple agencies, I have found that people […]

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Make Your Website Analytics Work for You

Data: The Missing Ingredient to Smarter Business Time for a business New Year’s resolution: Start with data! Bigger businesses already know the power of data, but many small and mid-sized businesses are still missing out on this amazing tool. For this blog, we are talking specifically about web analytics data. If you worked with an […]

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The Basics of Links, Ranking and Traffic: What is the Relationship?

Linking and Ranking – A Longstanding SEO Team While a number of factors determine how a website ranks in search engines such as Google, Bing, Yahoo and others, inbound links from other sites have long been considered one of the key ranking factors. But how exactly do links affect ranking and ultimately traffic to a […]

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Why Website Owners Should Not Focus on Keyword Rankings

Focusing on Real Results Keyword rankings were once the foundation of SEO work. Search engines like Google and Yahoo ranked web pages primarily on the number of links the page had along with the keywords targeted on the page in places like the page title, H1, meta keywords, and content. While those basic principles are […]

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