The Challenge
Bailey’s Custom Homes grew out of a well-respected construction company with more than 20 years of experience and a brand people already trust in their rural Oklahoma market.
When the family added custom home building to the business, they needed a separate brand, website and marketing so they could promote the two businesses on their own, without losing the reputation they had already built.
We created the new brand and a website that features their finished homes, then launched Google Local Services Ads, ChatGPT ads and social media posting to bring in leads for the new company.
The Strategy
Two Businesses, One Reputation
Market, competitor and online presence research shaped how the new company could stand on its own while building on the family’s name.
A Brand of Its Own
A separate brand gives Bailey’s Custom Homes its own identity, distinct from the construction company.
Homes That Sell Themselves
A website built around their finished projects, so future homeowners can see the quality of every build.
Found on Google and AI
SEO, AI search optimization and reputation management help families find and trust the new brand.
Leads From Day One
Google Local Services Ads and ChatGPT ads put the new company in front of people ready to build.
Every Build, Shared
Regular social media posts show off new homes and keep the brand in front of their community.
The Work
Brand & Website
We designed a new brand and a Squarespace website for Bailey’s Custom Homes, separate from the construction company’s.
Featured projects lead the website, each with its own page of photos and details, so families can see the homes Bailey’s has built and schedule a consultation in a click.
SEO, AI Search & Reputation
We researched their market, competitors and online presence, then built SEO and AI search optimization into the website, including an FAQ page that answers what future homeowners ask.
We also manage their Google Business Profile and reviews, so families searching for a builder find a trusted local name.
Ads & Social
We launched Google Local Services Ads to bring in calls from people ready to build, and ChatGPT ads to reach families asking AI for advice on building a home.
Regular social media posts share new builds and keep the brand top of mind, and we report on every lead.
