The Challenge
The Manda Strong Foundation helps moms with cancer make lasting memories with their kids. It’s an all-volunteer organization that offers a significant service to the community.
Their website was outdated and difficult for volunteers with little technical expertise to update, and as an all-volunteer organization, the budget for a properly functioning website was very low. Giving back is one of our core values, so we completed this project at no cost.
We needed to build a website that highlights the foundation’s mission and its contribution to the community, while giving potential supporters a clear path to take action and get involved.
The Strategy
A Plan Built Around the Mission
Every piece of the work points back to one goal: show the impact the foundation makes and turn visitors and followers into supporters, volunteers and sponsors.
Events with Their Own Look
We created branding for the Manda Strong Golf Tournament that fits the foundation’s brand and makes it easy to promote registrations and sponsorships.
A Clear Path to Get Involved
The new site tells the foundation’s story, highlights its mission and community impact, and gives supporters clear ways to get involved, donate or nominate a mom.
Connecting with Followers
Social posts show the impact the foundation makes in the community, engage followers in upcoming events, and highlight volunteers and sponsors.
Keeping Supporters Close
Email keeps supporters informed about the families they help and the events coming up, so they stay connected all year.
The Work
Brand
The foundation’s events are a big part of how it raises support, so each one needs a look that feels like Manda Strong and gets people excited to take part.
For the Manda Strong Golf Tournament, we created branding and promotional graphics with clear calls to register to play or become a sponsor.
Design
We designed a new website that puts the foundation’s mission first, with photos from the foundation’s events and the community that supports them.
Clear calls to get involved, donate and nominate a mom give potential supporters an easy next step.
Engage
We strategize social post content that shows the impact the foundation makes in the community, engages followers in upcoming events, and highlights the volunteers and sponsors who make it all possible.
Email marketing keeps supporters connected between events, so the people who care about the foundation’s work always know how they can help next.
The Results
“I’m so excited to share our new website. Annie has worked hard on this. Cindy and I have reviewed it and love it. It is more flexible than the current website. It’s intuitive, easy on the eyes and very informative of our mission. Annie added some much needed features like large display of our sponsors. Thank you Annie for the long hours spent on this. It has been needed as our current website is not flexible and outdated.”Ed Davis, Co-Founder, Manda Strong Foundation