The Challenge
Siena Massage competes in a highly competitive spa and massage market.
They set themselves apart as a luxury experience, with unique Tuscan-inspired branding and more experienced massage therapists.
Our job is to keep that story in front of their clients every month, with promotion emails to a properly segmented contact list and SMS campaigns, all without having to run paid Google ads in their highly competitive market.
The Strategy
Monthly and Seasonal Promotions
We plan a promotion strategy for every month and season, and report on what each one brings in.
A Luxury Experience Online
A website that reflects Siena’s Tuscan-inspired brand and makes booking easy.
Integrated With Mindbody
We integrate the website with Mindbody and use it to power SMS and email campaigns.
The Right Message to the Right List
Monthly promotion emails go to a properly segmented contact list through Mindbody and Mailchimp, with SMS campaigns alongside.
The Work
Website & Mindbody
We designed and built Siena’s website to feel like a luxury escape, with Tuscan-inspired imagery that reflects the experience inside their locations.
The site is integrated with Mindbody, so clients can go from browsing to booking an appointment easily.
Email & SMS
Every month we send promotion emails to Siena’s properly segmented contact list through Mailchimp and Mindbody, so each client gets the offers that fit them.
SMS campaigns through Mindbody reach clients right on their phones, which is especially powerful during Black Friday and the holidays.
Promotions & Reporting
We plan Siena’s monthly and seasonal promotions, bringing more than 70 promotions and products to market over the years.
Marketing reporting shows what each promotion brings in, so we can make every season stronger than the last.
The Results
“Annie and her team at Osky Blue have continually gone above and beyond for my small business. For seven years, they have always been professional, very easy to work with, reasonably priced, and they seem eager to do anything possible to help their clients succeed. Of our 50+ vendors they are the ONLY one that has ever said, ‘We could do that for you, but it wouldn’t be a good use of your money.’ Hire them.”Patrick Cline, Owner, Siena Massage · Google Review, June 2022