The Challenge
Southwest Vein & Leg Center offers medical vein treatment in Fort Worth, Texas.
This type of service is difficult to advertise on Google because of healthcare policy limitations. It takes careful selection of headlines and descriptions that tell people what the clinic does while avoiding language that violates Google’s ads policies.
The brand and website had a challenge of their own: take a condition that is typically visually unappealing and focus instead on the results and the hope Southwest Vein & Leg provides their patients, beautiful, healthy legs.
The Strategy
Know the Market First
We researched the clinic’s market, its competitors and its online presence, then built a strategy with reporting to track what’s working.
A Brand Built on Hope
We turned a subject that’s usually hard to look at into a fun logo focused on the results patients want: beautiful, healthy legs.
Results, Not Conditions
The website focuses on value propositions potential patients are looking for, with visually appealing and fun imagery instead of images of specific conditions.
Ads That Follow the Rules
Google Ads headlines and descriptions are carefully written to tell people what the clinic does without violating Google’s healthcare ads policies.
Reviews That Build Trust
We manage the clinic’s Google Business Profile, directory listings and reviews, so patients can see what it’s like to be a patient before they call.
The Work
Brand
The branding project was a fun challenge: take a problem that is typically visually unappealing and turn it into a logo focused on the hope Southwest Vein & Leg provides their patients.
The result is a bold, polished identity with a playful touch, paired with imagery and colors that feel positive and focus on beautiful, healthy legs.
Design
Once the branding was approved, we designed the website with the same focus on results rather than specific conditions.
We showcased the value propositions potential patients are looking for with visually appealing and fun imagery, building an early relationship that sets the tone for what it’s like to be a patient at Southwest Vein & Leg.
Optimize & Manage
Every month we manage the clinic’s Google Ads, carefully choosing headlines and descriptions that explain their services while staying within Google’s healthcare ads policies.
We also manage their Google Business Profile, directory listings and reputation, and report on the results so the team can see how new patients are finding them.
