The Challenge
Texas School Procedures came to us with a unique project: a website that works as a library of resources for educators across Texas.
The library had to help school districts stay up to date on Texas education policy, with a searchable database of documents that subscribers can reach whenever they need them.
That meant planning three parts at once: front-end marketing to bring in new subscribers, a back-end database with file management and login access, and online contract agreements, all in one WordPress website.
The Strategy
Marketing That Brings in Districts
We researched the market and planned front-end marketing that turns Texas school districts into subscribers.
A Library Educators Can Use
A clear, searchable design helps educators find the policy documents they need quickly.
Database, Files and Logins
We built the back-end database, file management and login access so every subscriber reaches the right documents.
Agreements Signed Online
Online contract agreements let districts subscribe without paperwork slowing them down.
Found by Texas Educators
Search optimization helps educators and administrators across the state find the library.
The Work
Marketing
We planned the front-end marketing to reach school districts across Texas and show them the value of a subscription.
Ongoing SEO helps educators find the library when they’re searching for the policy resources they need.
Design & Database
We designed and built the website as a searchable library of documents, so districts can stay up to date on Texas education policy.
Behind the scenes, a database with file management and login access makes sure each subscriber can reach the documents included in their subscription.
Agreements & Support
Online contract agreements let each district sign up and subscribe without paperwork.
We host and maintain the website so the library, logins and agreements keep running smoothly for subscribers.
The Results
“Texas School Procedures has worked with Osky Blue for over eight years. We approached them with a unique idea for a website to provide protocols and documents to school districts across Texas for campus and district staff. We knew what support we wanted to provide to districts, but we just weren’t sure how to design a system that was easy to use and adaptable. Annie and her team came up with a pleasing design that included all the sections the site needed with unique icons. Over those eight years, we have added sections, gone from about 1000 documents to 3500+, added the capacity of producing a newsletter, and included various forms that can be completed from the website. For every new idea TxSP has, Osky Blue has a solution. Communication and follow-up are A+, and that is hard to find in today’s world.”Debby Moore, CEO, Texas School Procedures