The Challenge
VP Health offers a unique combination of aesthetics, sports medicine and wellness in one boutique Fort Worth location.
Hayle and his team take a holistic approach to every patient’s health. When they started, they planned to offer mostly virtual services as Virtual Practitioners, and their brand and website were built around that.
Their old website was also confusing about which payment options existed and whether a membership was required. Our market research and strategy showed they needed to rebrand around their in-person care, with a streamlined offering of insurance-covered, self-pay and financed services.
The Strategy
Research Before the Rebrand
Market, competitor and online presence research showed that in-person care was where VP Health could grow.
From Virtual Practitioners to VP Health
We rebranded the practice around the in-person care patients come to them for.
Clear Paths to Care
The new design makes insurance-covered, self-pay and financed services easy to understand, with no confusion about memberships.
Design That Works With Their Team
We designed the website and handed it off to VP Health’s own developer to build, working alongside their team every step of the way.
Ads Where Patients Ask Questions
ChatGPT ads put VP Health in front of people asking AI about aesthetics, sports medicine and wellness care.
Reviews That Build Trust
We manage their reviews and listings so new patients can see what it’s like to be cared for by the VP Health team.
The Work
Strategy & Rebrand
We researched VP Health’s market, competitors and online presence to find where the practice could grow. The answer was clear: in-person care.
We rebranded Virtual Practitioners as VP Health, a name and brand built around the aesthetics, sports medicine and wellness services patients visit them for.
Website Design
We designed new desktop and mobile home pages that explain VP Health’s services and make payment options clear: insurance-covered, self-pay or financed, with no membership confusion.
VP Health’s own developer is building the site from our designs. We can take on a whole project or just one piece of it, and we work well alongside a client’s other teams and vendors.
ChatGPT Ads & Reputation
We launched ChatGPT ads so VP Health shows up when people ask AI about the care they’re looking for.
We also manage their reviews and listings, and report on what’s working so every month’s plan builds on real results.
