Effective digital marketing starts with recognizing a business’s strengths. When Osky Blue met with Cool Pool People, our team instantly identified their stellar reputation. We built them a smart, new website that showcases their excellent record and streamlines business operations.
Cool Pool People’s new homepage on desktop and mobile screens.
Great Marketing for Better Businesses
Cool Pool People is a well-known weekly pool cleaning service operating in Frisco, TX and Prosper, TX. This client’s reputation was so great that for a long time, they had no need for marketing assistance. But Cool Pool People wanted to take their business to the next level, so they reached out to Osky Blue.
This particular client already had impressive brand recognition in their area, with a name and logo that met their needs. What the business wanted from our team was a website that would attract new customers and solve operational challenges involving existing customers.
Featuring Positive Feedback
In the home services industry, trust means everything. Homeowners care about who enters their backyards, especially on a recurring basis. It is incredibly rare for a business to boast a perfect 5-star Google rating, but Cool Pool People earned it through consistent, trustworthy service.
We knew these great reviews would attract new customers, so our team found an elegant way to feature the positive feedback on the new website. We dedicated a section of the new site’s homepage to a sleek Google review feed. This feature allows users to scroll through recent testimonials of Cool Pool People’s service.
Simple Digital Solutions
In addition to attracting new customers, Cool Pool People wanted the site to improve the service request process for existing customers. Our team worked closely with the business to understand the operational challenge. Then, we created a digital form that simplified the process. Now, it’s easier for customers to request repair and cleaning services, and easier for the business to distinguish between service requests from new and existing clients.
Creating digital solutions to operational challenges and highlighting what a business does best are just a few of the ways Osky Blue supports small businesses. If you’re in need of expert website design and marketing solutions, it’s time to connect with us. Our team has helped grow small businesses throughout DFW, North Texas, and beyond. Contact us here or call (866) 675-9411 to learn how we can support your goals.