SEO is a challenging but important part of having an online presence, especially for businesses as they become more established and start focusing on longer-term goals. However, while the rewards of getting SEO right are well known, the complexity of SEO is ever-increasing, and the risks of getting it wrong are genuine.
To help businesses navigate the world of SEO, Osky Blue works with clients to develop customized SEO services that are focused on their goals. SEO services are included in Osky Blue’s Full-Service Digital Marketing and can consist of any of the following tactics to help your site build organic traffic over time. Specific optimization tactics (see list below) are determined following a full technical and competitive audit. Once work is underway, Osky Blue will monitor organic traffic, keyword searches, and goal conversions through tools like SEO software, Google Analytics, and Webmaster Tools. In addition, because our experts follow important SEO news sources to stay abreast of changes and opportunities related to search engine optimization, we can quickly identify issues and opportunities for our clients on an ongoing basis.
Our SEO tactics include:
Shore up your website with an on-page SEO review and implementation. Make sure your pages and content are optimized for topics people search and the locations you serve. This process starts with extensive keyword research and includes optimization of page titles/meta, internal linking, content, and images.
Off-page SEO, also known as linking and off-site promotion of a website, is still one of the biggest factors in search engine rankings. The quantity and, more importantly, quality and relevance of links from other websites and promotional efforts are indicators to search engines like Google, Bing, Baidu, Yandex, and others of how influential and helpful your website content is.
Osky Blue understands the technicalities of subdomains, canonicals, robots.txt files, language tags, schema markup, HTTPS protocols, AMP, international domains, and more. Don’t lose traffic due to technical errors or implementations that can’t be indexed by Google, Bing, and other search engines.
SEO is an evolving practice that often requires new approaches to take advantage of emerging opportunities. For clients who already have a strong presence in traditional search, Osky Blue can help shift the focus of a client’s SEO efforts to non-traditional search options like voice search, Google Answer Boxes, video search, and more.
A major part of ranking well in search engines is the quality and relevance of the content on your site, so no SEO service is complete without content marketing. Osky Blue can help clients build out anything from a blog to a landing page to a micro-site, depending on the needs and goals of the campaign. Generating high-quality, in-depth, and properly optimized content regularly is never easy but is critical for ongoing success.
As noted in a Google report “Understanding Consumers’ Local Search Behavior,” ”50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.”
Local search is a critical optimization opportunity for business with a local presence, so for those clients, Osky Blue also focuses on the following local SEO efforts:
Local SEO starts with business listings on Google, Bing, Yahoo, and other sites. Correctly created, verified, and optimized business listings are essential to the online performance of almost any local business. For example, creating a well-optimized and properly configured Google Business Listing is the best way to get on page #1 on Google. Once the business listings are built, Osky Blue can also help clients manage their online reviews and post regular content to business listings and social channels to enhance their local presence further.
Citations, mentions of your business’s name and address on other sites with or without a link, are essential in local rankings on Google and Bing. Examples of citations include online yellow pages, chamber of commerce sites, county business listings, specialty directories for medical professionals, law firms, home service companies, etc. To help with this time-consuming process, Osky Blue offers two types of directory services:
This is a one-time service designed to place your business information in 100 or more online directories enhanced with images, descriptions, and videos to reinforce your website’s authority and improve your local business listing performance.
This is an ongoing service that includes the initial submission of your site to 65+ top online directories, local listings, and local aggregators relevant to your business. We enhance those listings with images, descriptions, and videos. With this service, we can monitor and manage listings with unlimited real-time updates, suppression of duplicate listings, access to custom marketing messages through select listings, and provide reporting on your presence as needed.