For online marketing to be effective, it must be a process that is integrated and working in concert. The strategy for your website’s design and functionality, search engine optimization (SEO), content marketing, social media, reputation management, and even paid advertising must be designed to achieve your goals. As noted by Wendy Piersall, “Google only loves you when everyone else loves you first.”
Osky Blue believes the best digital marketing strategy is one that is tailored to each client and market. One of the first steps in the process often involves an audit. Osky Blue provides 2 levels of audits including a basic website audit and an in-depth digital performance audit.
After a thorough audit, the next step involves an in-depth consultation to discuss your goals, past marketing efforts, and future plans. As a business operator, you don’t have time to be an expert on everything, so Osky Blue offers marketing, SEO or design consultations with experts who will analyze your web assets, review your current marketing strategy and generate new ideas. Areas of expertise include technical SEO, content marketing, keywords concepts & on-page optimization, local SEO, image & video optimization, international SEO and user experience to boost engagement metrics which are now part of many search engine algorithms.
For full-service clients, Osky Blue builds 6-month and 1-year digital marketing plans that outline timelines, campaigns and executable tactics for each online marketing channel.