Social Media Strategy & Services
“We don’t have a choice on whether we do social media, the question is how well we do it.” – Erik Qualman
A company’s online presence includes more than a website. It also include a variety of social media tools meant to increase brand exposure, expand customer reach and invite online conversation. From Facebook to Twitter to Google+ to YouTube, Osky Blue can help you leverage these tools and incorporate a cohesive social media strategy into your overall marketing plan. Our social media experts provide a variety of services, including:
- Social Media Strategy and Marketing Plan
The first step in creating a successful social media strategy is to identify the goals and objectives that you wish to achieve. Osky Blue’s social media team will work with you to define these goals and to incorporate them into your existing marketing strategy to create a comprehensive plan for your organization.
- Editorial Calendar
A detailed editorial calendar helps to keep you organized and focused on your marketing goals. Our experts can help you develop a schedule of topics to post, when to post them and where to post them so that you can more easily and efficiently keep the content and conversation flowing.
- Social Media Setup
Not every organization requires an account to every social media tool. Our team will determine which tools are most appropriate for your organization based on your target audience and marketing goals. We will then take the time to set up and optimize your social media profiles so that you can start engaging with your online audience. If you already have profiles, our team can also help you update all them.
- Social Media Design
From your Facebook page to your website, your online presence should be cohesive so that your audience can easily recognize your and your organization . Osky Blue’s design team can create you a coordinated look and feel with your existing company branding for all of your social media tools. Services include designs for Facebook, Twitter, Google+, LinkedIn, YouTube and Instagram.
- Social Content Creation and Posting
Even if you have a social media editorial calendar, you may not have the time or the team needed to create the content. Let our experts draft, post, monitor and reply to your social media conversations.
- Paid Advertising
Paid online advertising is a highly effective marketing tool, and most social media tools allow businesses to advertise to their broad customer bases. Osky Blue’s advertising experts can create engaging campaigns meant maximize advertising dollars and to attract customers. Our paid advertising channels social media channels such as Facebook, Instagram and LinkedIn as well as Google Adwords and Remarketing channels. Learn about our Paid Advertising and PPC services.