7 Reasons Why SEO Is Important (And why your business needs it)
By developer | Published February 14, 2022
SEO is an abbreviation that is becoming more and more popular in the marketing and advertising industry. The term “SEO” stands for Search Engine Optimization. But what does it mean? That is what we’re here to talk about in this article. We’re going to break down SEO and why it’s important. We’re also going to discuss why your business needs it. So, here are 7 reasons why SEO is important and why your business needs it.
1. Boosting Credibility
When a website ranks high on a search engine, it’s considered to be very credible or more credible than those listed below it. By adding content to your website and researching ways to change your rank when searched, you can boost your credibility and rank higher on a search engine.
2. Works with Content Marketing
When you create original content such as blogs, pictures, or videos, you’re creating content, but you’re also improving your SEO capabilities. They work hand-in-hand together. With original content, you rank higher with SEO. Make sure you’re creating high-quality content that’s optimized with keywords you want to rank for. And since search engines like fresh content, keep it coming!
3. Competitive Advantage
We can guarantee that your competitors are investing in SEO, so you should too. First, you need to identify your competitors and then research their strengths and weaknesses. Then you can develop an SEO strategy around that to better compete with others in your market.
4. Reach More People
Improving your rank and quality of content for SEO means you’re more likely to show up on search engines which leads to reaching more people. 90% of traffic on Google occurs on the first page of search results, so it’s important for you to improve SEO for your business so you can increase traffic to your business.
5. Improving Website Usability
Another thing that goes hand-in-hand with SEO is website usability. The handful of things you do to improve your optimization for search engines will also improve the robustness of your website such as generating useful and high-quality content, making your site faster and more responsive, adding backlinks, and enhancing every page.
6. Quantifiable Results
It’s easy to say or assume that you’ve had more potential clients contact you or that more people are visiting your website, but unless you have numbers, you can’t be sure. SEO can give you those numbers, and that’s another reason it’s so important for your business to utilize and improve its SEO efforts.
7. Impacting the Buying Cycle
SEO changes your rank on a search engine, and you can curate that to fit deals or promotions you’re running. When your website shows up as someone is trying to buy something, the buying cycle can be impacted and a consumer might be more likely to choose and buy from your site over others.
If you’re interested in optimizing your SEO, contact Osky Blue! Our SEO experts can tailor your website for optimal positioning on a search engine. We create results that come with proof, and we want to help your website create more traffic for your business. Contact us today to speak with a professional for more reasons why SEO is important for your business.