Email Marketing

Email Marketing

Email marketing is one of the most cost effective ways to engage customers and increase profits.

You have the ability to send messages to a specific group of people who are already familiar with your business in the hopes that they will open and read your emails. Forget boring spam messages that lack substance, your emails will be full of interesting information that pertains to your business, encouraging your customers to keep reading and maybe even follow up with you afterwards. Osky Blue devises innovative marketing strategies that keep businesses connected to their clients. We will work with you to create captivating content, schedule email blasts and manage subscriber lists to ensure that your email is being used effectively to drive business.

What Can You Use Email Marketing For?

At Osky Blue, we understand how to make your inbox work for you. We can design your email marketing
strategies with your specific goals in mind and we will adjust our tactics along the way to ensure that you see significant results. In the world of marketing, emails can be used to accomplish a wide variety of goals; they will often your drive business in a number of ways:

  • Product or Service Updates keep clients excited about developments in your business. These convenient email updates are a great way to keep your customer base informed.
  • Occasion-Specific Messages for holidays, anniversaries or client birthdays help you maintain personal relationships with your email subscribers and remind them that you value them as individuals, rather than numbers on a sales report.
  • Newsletters work wonders for marketing because they’re an easy way to share interesting or helpful information with your subscribers. Email newsletters are also a perfect way to share seasonal or promotional products or services with all of your customers at once.
  • Invitations to special events can be shared through email; you can even link a simple sign-up form to encourage recipients to commit right away.
  • Email Signatures can be added on to every message you send, and they’re the perfect place to share your contact information and invitations to connect with your clients over social media.
  • Confirmation Emails such as Welcome or Thank-You messages are not only professional and inviting, they keep the line of communication clear and ensure that each client knows where they stand in the purchasing process.

The Proof is in the Stats: “ROI”

66%

When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more.

40x

Email is 40 times more effective at accuiring new customers than facebook or twitter.

3RD

Email is the third most influential source of information for B2B audience. Behind only colleague recommendations and industry specific through leaders.