Paid Advertising / PPC
PPC, SEM, Social Advertising
“Never stop testing, and your advertising will never stop improving.” – David Ogilvy
Paid marketing is one of the fastest ways to increase traffic and revenue from search, social and other marketing channels. Osky Blue’s paid marketing experts know how to get your ads clicked by qualified customers and maximize your advertising spend.
Paid online ads are effective tools for branding and awareness, gaining market share from competitors, and driving sales. Let Osky Blue create customized campaigns for your company using geo-specific and targeted audiences through channels such as Facebook, Google Adwords, LinkedIn and Remarketing channels.
- Facebook Advertising
Facebook advertising allows businesses to create ads that target very specific audiences that are based on demographic data (age, gender, socioeconomic status, education level, etc), geo-location, personal and professional interests, as well as certain behaviors. Osky Blue’s team of experts can create campaigns that promote your business, bring traffic to your site, promote your Facebook page and more. Professional ongoing ad management also keeps your Facebook campaigns up-to-date with your changing needs, is ideal for seasonal marketing, running specials as well as optimizing your ad performance. Social advertising is also available on other channels including Twitter, LinkedIn, YouTube, Pinterest and more.
- Google Adwords
Google Adwords is a powerful and complex ecosystem that offers a variety of advertising options include display ads, search ads, remarketing ads and more. Professional ad management keeps your Google ads up-to-date with the changing needs of your business. Existing ads are monitored and adjusted for maximum performance, and new ads can be created to target additional services or seasonal goals. Once the ads are up and running monthly reports allow you to follow their performance to maximize spend and revenue. Ad management is also available for Bing.
Pinterest is a visually-driven social media platform that gives users and advertisers alike creative freedom when it comes to posting. If you work in design industries involving artwork, décor or fashion, Pinterest is the perfect way to reach your target audience and display your business in an appealing manner. Pinterest’s unique “pin board” posting systems allows readers to see all of your advertisements at once on a single page, and the posting style allows users to easily link to external sites, meaning more traffic for your company’s e-commerce site or landing pages. Osky Blue offers Pinterest advertising setup and management, giving you a range of options from profile creation to full-fledged monthly pin management and ad budgeting.
- LinkedIn Advertising
LinkedIn is a versatile and often overlooked advertising channel which offers companies and professionals access to a qualified audience they can’t find through Facebook Ads or even Google. LinkedIn ads are often the best choice for B2B companies with very niche target markets that traditional advertising doesn’t reach. Through LinkedIn, ads are targeted demographically as well as by industry and specialization, and there are numerous types of ads that may be run. Osky Blue offers LinkedIn Advertising setup and management, so you get to choose whether you just want a clean, strategic start to your campaigns, or full ongoing management with monthly consultation and reporting.
- YouTube Advertising
Did you know that YouTube is the second largest search engine behind Google? It gets over 1 billion unique visitors each month meaning the audience potential for advertising on YouTube is unmistakable. Video advertising can be a powerful way to speak to your audience. Video ads on YouTube are typically affordable, highly sharable, flexible and most important, measurable. Video ads allow businesses to interact with their potential customers in more meaningful ways leading to higher conversion rates and better returns on advertising spend. Osky Blue can help businesses of all sizes tap into the potential of video and YouTube advertising through a variety of ad formats as well as help monitor and improve their performance over time.
Both search engines and some social media ad platforms offer retargeting ad options. Remarketing display ads are designed to target potential clients who have already shown interest in your services or company with the goal of increasing the chance of revenue conversion.