Fannin Tree Farm’s Marketing Goals
Fannin Tree Farm came to Osky Blue in September of 2017 looking to optimize their marketing efforts throughout a number of digital and print platforms. They wanted to partner with a team that would organize their marketing strategies ahead-of-time to produce measurable results and help the Farm reach its goals.
Our Solution
We worked with Fannin on a variety of marketing services including overall online marketing strategy, print design, website management, online advertising, email marketing, social media, SEO and more. Our team focused on building multi-channel integrated marketing campaigns to advertise events and promote seasonal marketing efforts such as annual sales and new offerings.
In the first 6 months of working with Fannin, we built out 12 different campaigns ranging from sale and holiday promotions to new product launches and informational campaigns on tree care. During that time, the marketing campaigns brought in 149% more traffic and 550% more leads than the previous 6 months.
Results
While the client already had an established social media presence, Osky Blue has been able to increase their user engagement and produce social ad campaigns for the Farm’s special events and promotions. Our print work for Fannin Tree Farm was featured in Park Cities People magazine and Fannin’s team was extremely satisfied with how the advertisements turned out. Since we began working with Fannin Tree Farm, their website’s goal conversion rate is up over 50%, the engagement rate for form submissions, video views, social endorsements, newsletter sign-ups, and calls are up 630%, and the average time spent on page is up almost 10% compared to the previous 6 months.
“When we switched to Osky Blue for our marketing needs, we had no idea the level of professionalism and first class service we would get from them. They go above and beyond on any project we need assistance with. The communication with us is first class from the monthly marketing meetings to the quick response to all questions and needs. Their ideas are amazing and we have seen an increase in all of our marketing metrics. They really took the time to get to know us, our business and our marketing needs. We would recommend Osky Blue to anyone looking for a marketing team that can take them to the next level in visibility and consumer reach. We currently use Osky Blue for our website development & hosting, monthly newsletter, SEO, social media, print advertising and all of our monthly campaigns and we could not be happier with Osky Blue.”
– Clair Skinner, HR Manager