Internet marketing basics will remain the same in 2014, but changes are bubbling under the surface that will affect many businesses. The nuances of attracting more visitors and more paying customers will require the help of a Search Engine marketing company Dallas now more than ever. Google is testing a number of new features that will change the front page of search engine results.
You can utilize SERP (Search Engine Results Page) to your advantage in 2014 by using some of Google’s new search engine page features. Text or small photo ads linked to a user’s search keywords may now appear on the search results page. These links are slightly different than text links that have appeared in the past, as they are identified by a small box marked “ad” Google has tested this feature on mobile devices and may introduce it to desktop users in the near future. If used as a permanent feature, this will affect the click through rate for business websites.
The continued use of Google local, Yelp and other region-specific marketing makes the number and quality of reviews for restaurants, auto mechanics, dentists and other local brick and mortar service business more important than ever. Encourage your customers to submit online reviews on Yelp, Google Local or your website. Always provide clickable links to your Yelp or Google Local pages to make submitting review easy for your customers. More customer reviews means more searchable web content and free advertising for your business.
Google recently introduced Google Now, a mix and match front page that appears in personalized search results. The search page is divided into different boxes geared toward the individual user. This makes for a better search experience and may drive more targeted consumers to your website. A Search Engine marketing company Dallas can adapt your web design, PPC and SEO campaigns to make the most of Google’s new features. Increased use of social media, including Facebook, Google Plus, Twitter and Pinterest will improve your business presence on Google Now. Keyword generation will remain important for blogs, articles and overall SEO, but regular social media posts and customer reviews are vital to adjust to new Google features.
If a higher rank on Google search is important to your business, Osky Blue can help you. We offer Google+ Local Search packages to help customers find you more easily. We’ll optimize pictures and videos and find the best keywords to target the most appropriate online searches. We also offer SEO and web design packages to revamp your online presence for 2014. Contact us toll-free at (866) 675-9411 to learn more about our services.
Osky Blue | Search Engine Marketing Company Dallas | (866) 675-9411
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