One of the main tools that search engines use to determine your site’s ranking is web crawlers. Web crawlers, also called spiders, are programs designed to systematically crawl the web – including your website – to read and identify web pages, keywords and phrases for the purpose of creating entries for a search engine index. In other words, the web crawlers keep the information they’ve gathered in a database that they revisit regularly. When your customer performs a Google search, for example, using specific keywords, the data that the crawlers have gathered is used to determine the relevance of your website (and others) to the keywords.
With this in mind, a McKinney TX SEO company must ensure that your website is rich in keywords that your customers might use to search for your product or service. In addition to all of the pages of your website displaying keyword-rich content, your SEO company will also make sure that your website has fresh content. Freshness, in the form of updated website pages and blogs, is another of the ways Google scores content. The fresher or more frequently updated your website is, the more likely you’ll place higher in search results listings.
In addition, link building – inbound and outbound – is a critical McKinney TX SEO tactic that can help your website to succeed. Not only should your site have internal links, linking pages to each other, it should also have links that go to other relevant websites (outbound) and it should be the target of links from other relevant websites (inbound). For example, if you sell after-market sports car parts and a popular sports car enthusiast’s website recommends your company for parts and contains a link to your site, that’s an inbound link. Web crawlers use links the same way we do so the more ways they have to access and index your website’s information, the more likely it is that it will rank higher in search results.
Search engine optimization is complicated. At Osky Blue, we understand SEO and how to make it work for your business’s website. Call us at (866) 675-9411 or visit us at http://.oskyblue.com to learn more about SEO and the services we offer.
Osky Blue | McKinney TX SEO | (866) 675-9411
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