By Osky Blue | Published April 19, 2016
If you are a North Texas business owner and you want more customers, you can get them by working with our Frisco TX social media marketing experts at Osky Blue. Social media marketing means advertising your business through social media outlets like Facebook, YouTube, Twitter and Pinterest, and it’s one of the most powerful marketing tools available to businesses that don’t yet have the name recognition that well-known companies have. If your business has a website and you want to know more about why you need a social media marketing strategy for it, here are the most important things you need to know:
Though you may think you have the best product or service to ever hit the marketplace and that customers will find you without much effort on your part, the reality is that you have to lead your potential customers to your business and your website in as many ways as possible. Making customers aware of your brand — the name, logo, slogan or anything else you want them to remember to identify your business — by establishing a presence on social media will make your customers want to find you; and because two-thirds of all American use social networking sites, you can be sure that if even a small percentage of the people who find your site turn into paying customers, the investment in a social media marketing campaign will be worth the effort.
Websites, especially those for small businesses, are often static and their contents aren’t updated after they’re set up. If you have a Facebook page or YouTube account for your business and you post on them frequently, your potential customers will know that your business — and your brand — are active and working. In addition, if established customers like or follow your social media pages or accounts, new customers will be more likely to be encouraged to check out what your business offers.
Increasing brand awareness and legitimizing your brand will increase your sales, but social media, used wisely, can increase sales beyond just making consumers aware that brands exist. When you update your pages or accounts, you can give customers what they’re looking for from a business on social media — information about your products or services, access to special deals and coupons and expert tips or how-to tricks — which will keep them coming back and which will increase the likelihood of a sale.
Even if your business is big enough to have a customer service department with a telephone number and email address, the popularity of social media means that your customers will want to contact you through your social media accounts. By being receptive to this need, you’ll increase customer loyalty and you’ll have yet another way to communicate with your customers.
Osky Blue | Frisco TX Social Media Marketing | (866) 675-9411
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