By Osky Blue | Published June 23, 2014
Most people believe that search engine optimization and internet marketing consulting Frisco TX are the responsibility of search engine specialists. However, the design of a website can actually play a major role in how search engines respond to your website. If a search engine responds well, then more and more internet traffic will be directed your way, increasing your chances of finding new customers. If your web design is smartly done, then search engines can tell more about your website and will be able to better predict what search terms should be directing people to your site. Developing this cooperative relationship with search engines is one of the best ways to get new clients.
To understand how this relationship works, first you have to understand how most of the basic search engines relate to your website. Most of the major search engines—Google in particular—are crawler-based. These kinds of search engines have a program that is referred to as a “crawler,” which metaphorically crawls through the internet, reading the websites, collecting the content, following the links, and giving that information back to the search engine. When an individual enters a search term into the engine, the engine will look at the all the information provided by its crawlers and produce a list of the most relevant results. These results are how customers can find your website on the internet, and hopefully contract your services. Internet marketing consulting Frisco TX is designed to present the website in such a way that the search engine recognizes it as relevant to the searching that is being done. The more relevant a website is, the higher up on Google’s list it will appear, and the higher the likelihood of getting new clients.
While most of this internet marketing consulting Frisco TX is done through search engine optimization tasks like target keywords, HTML markups, and internal linking, web design can also play a major role. You want to make sure that every page on your website is easily accessible by crawlers, beginning with your homepage. In order to do this you must understand what features can be crawled, and which cannot. Because web design is an often overlooked method of optimizing search engine results, it is best to trust these modifications to a company like OskyBlue. We have the extensive experience to know what kind of results you are looking for, and how to make modifications to the website’s structure in order to achieve them. Contact us at https://oskyblue.com to find out more or call us at 866-675-9411.
Osky Blue | Internet Marketing Consulting Frisco TX | (866) 675-9411
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