By Osky Blue | Published June 13, 2016
If your business in McKinney, TX has a website, you should find out how a company that specializes in SEO can help it to succeed online. So what exactly is SEO and how can it help? SEO or Search Engine Optimization is the process of maximizing the number of visitors to a website by ensuring that the site appears high on a list of organic, or free, results returned by search engines like Google and Bing. The ultimate goal of an SEO company is to put your website at the top of these lists of results. Here’s what you need to know about SEO as a business owner:
One of the main tools that search engines use to determine your site’s ranking is web crawlers. Web crawlers, also called spiders, are programs designed to systematically crawl the web – including your website – to read and identify web pages, keywords and phrases for the purpose of creating entries for a search engine index. In other words, the web crawlers keep the information they’ve gathered in a database that they revisit regularly. When your customer performs a Google search, for example, using specific keywords, the data that the crawlers have gathered is used to determine the relevance of your website (and others) to the keywords.
With this in mind, an SEO company must ensure that your website is rich in the keywords, or search terms, that your customers might use to find a product or service. In addition to all of the pages of your website displaying keyword-rich content, the company you work with will also make sure that your website has fresh content. Freshness, in the form of updated website pages and blogs, is another of the ways Google scores content. The fresher or more frequently updated your website is, the more likely you’ll place higher in search results listings.
In addition, link-building – inbound and outbound – is a critical SEO tactic that can help your website succeed. Not only should your site have internal links, linking pages to each other, it should also have links that go to other relevant websites (outbound) and it should be the target of links from other relevant websites (inbound). For example, if you sell after-market sports car parts and a popular sports car enthusiast’s website recommends your company for parts and contains a link to your site, that’s an inbound link. Web crawlers use links the same way we do so the more ways they have to access and index your website’s information, the more likely it is that it will rank higher in search results.
Osky Blue | SEO Company McKinney TX | (866) 675-9411