Online Marketing McKinney TX: 4 Ways Pay-Per-Click Can Help Your Business
By Osky Blue | Published July 20, 2015
If your business has an online component in the form of a website through which you either sell your goods and services or you simply give customers information about what you do and where you can be found, then you have to think about online marketing in McKinney TX. Online marketing is basically the same as old-fashioned business marketing except that instead of putting ads in newspapers, you’re advertising your company on the internet. If you’re concerned about how to best market your business online, you should consider pay-per-click or PPC marketing.
Pay-per-click marketing is as basic as online marketing gets. Search engines, like Google and Bing, let businesses (and individuals) buy listings on search result pages. These listings appear along with natural, unpaid search results and are usually visually delineated by color blocks or by appearing in vertical columns on the right side of the results page. Generally, advertisers have to bid on specific keywords and, if they’re the highest bidder, they have to pay the amount they bid each time someone clicks on their ad. In addition to being simple to understand even if you’re an internet un-savvy businessman, it’s beneficial for your business in other ways as well:
1 – PPC is budget-friendly because you only pay for qualified clicks. If you are a small- or medium-sized company and you have a set budget for online marketing in McKinney TX, your ads will turn off when your money runs out. If you have a seasonal business or you want your ads to pop up only on certain days or at certain times, you can set up your ads to appear only when you need them to stretch your budget as far as possible.
2 – PPC marketing can offer fast results. Other types of online marketing may show results weeks or months down the road; but PPC results are generally fast. If you buy the right keywords and you get good placement for your ads, your potential customers will see you first. If your ad is well-written, you’ll get clicks the moment your ad is activated.
3 – PPC ads can be targeted. If you choose keywords to target the exact type of customers you want to attract to your site, you’ll bring in more real, potential customers instead of people who look at your ad and think, ‘Why did that come up?’ For instance, if your business sells antique chandelier parts, you should choose the keywords, ‘antique chandelier parts.’ In addition, PPC ads can be geo-targeted so that you’re only advertising to people in areas you choose, like specific zip codes, cities or states.
4 – PPC ads combined with organic search results means your business gets seen before others. In fact, PPC marketing combined with organic search results that put your business at or near the top of the list of search results will ensure that your business has more opportunities to be seen and clicked on by potential customers. It also means that your competitors will be pushed further down the list or even off the first page of search results.
If you’re ready to get started with your online marketing in McKinney TX and you want to learn more about how pay-per-click can be a useful part of your marketing strategy, call us at Osky Blue at (866) 675-9411. You can also visit us online at https://oskyblue.com to learn more about our services and how we can help your business.
Osky Blue | Online Marketing McKinney TX | (866) 675-9411