Search Engine Marketing Frisco TX: What it Can Do for Your Business
By Osky Blue | Published December 22, 2015
Search engine marketing Frisco TX lets potential customers find your product or service online. Both organic and paid search services lead people to your site, and eventually, to your e-commerce checkout. SEM works with search engine optimization (SEO) to give your site a better search engine placement. Search engines provide a natural way to “advertise” your business that doesn’t interfere with your potential customers’ web habits. Search engines are pro-active and give web surfers control when looking for a product or service.
Search Engine Marketing Frisco TX: Organic Search Listings
Maximizing text, video, audio and images with keywords and tags ensures a higher placement in organic search engine results. Placement on the first page of search listings is the ultimate goal for most businesses, with the first five pages considered a good result. Most people lose interest after looking at a few pages of search results. The length of articles or blogs, keyword placement and freshness of content affects search result placement. However, Google changes its rules regarding search engine placements occasionally, and businesses and their SEM teams need to be aware of this. Ultimately, Google and other search engines are looking for quality, original content with popular keyword phrases to put at the top of their search pages.
Search Engine Marketing Frisco TX: Paid Listings
When most online marketing experts refer to SEM, they’re talking about PPC (pay per click) or CPC (cost per click) ads, not free, organic searches. Pay-per-click is a common SEM tool.
In PPC internet marketing, advertisers pay a fee when a visitor clicks on one of their ads. Pay-per-click ads, also called sponsored links, are typically found on the top, bottom and right side of a search results page. Advertisers bid on a particular keyword, and the highest bidder’s text ad is given the first listing on the page. You pay each time a user clicks on your ad. A business needs to do keyword research and define their target market and objectives before participating in a pay-per-click auction. Once keyword research is finished, a copywriter crafts a relevant and convincing ad to entice readers. Once the ad is live, use Google Analytics to track activity. Pay-per-click can be used on Google Adwords, Bing, Facebook, Yahoo and shopping websites.
Osky Blue offers search engine marketing Frisco TX to businesses of all sizes. Our services include PPC, blogs with carefully chosen keywords, video marketing, content distribution and Google + Local Services. Call us at 866-675-9411 to find out what we can do to raise your online presence and help you attract more customers.
Osky Blue | Search Engine Marketing Frisco TX | (866) 675-9411
Photo Credit: ©Depositphotos.com/ art_co