By Osky Blue | Published April 1, 2014
Today we will be exploring the world of search engines and how a SEO company Frisco TX like Osky Blue works to increase traffic to your website. The first thing that most people do when looking for something online is enter relevant words into a search engine. So, lets see how they work.
The internet can be compared to a public transportation system. It is a network of stops, each one being some kind of document, image, or web page. The search engine needs to peruse the entire system to find all of the relevant “stops” and the paths they use to do so are links. Through these links, automated robots nicknamed “spiders” or “web crawlers” move about through websites. Once the pages are found by the search engines, pieces of them (from the HTML markup) are stored in hard drives and indexed, so they can be retrieved quickly when a user searches for them. Massive data centers dot the globe storing this information and housing thousands of machines that process information quickly and efficiently. When someone types something into a search engine, it rummages through it’s index and lists the web pages that best match the word or words entered. The information that is retrieved is expected to be relevant to the query and ranked in order of importance. The goal of an SEO company Frisco TX is to influence the relevance and importance or rank of a website.
Rank is primarily determined based on popularity or number of visitors to the site. To determine how popular or important a page or document is, the search engine uses complex algorithms to calculate them. Many factors come into play in these algorithms and they differ from one search engine to the next. Much research is done to try to determine which characteristics hold the most weight when determining rank. The search engines do provide some tips and guidelines on how to achieve higher rankings such as: create an information-rich site with valuable content, use a keyword rich URL structure, keep your searchable text in your content and not imbedded in pictures or logos, keep your site fresh and updated with new content; but there is much more involved in ranking a page than these simple tips. A good SEO company Frisco TX will do the research for you and will know how to get your business to the top of the results page.
Search engines are constantly looking for ways to improve the “answers” they are giving to their users. The rules of SEO are ever changing and evolving. It is vital that a SEO company stay up-to-date on these changes and how they affect their clients. Osky Blue is here to provide your business the best SEO in Frisco TX.
Osky Blue | SEO Company Frisco TX | (866) 675-9411
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