Online Marketing McKinney TX: How Social Media Improves Your Marketing

It’s easy to write off social media as something teenagers use to exchange tidbits of gossip with each other or share cute baby animal videos; but in reality, social media outlets like Twitter, Facebook, Instagram and others are great tools for online marketing in McKinney TX.  Even those people who thought these kinds of social media outlets were a passing fad are now having to admit that they are a powerful way to get a message out and, as a business owner, that message should be about your product or service.

▸   92% of online marketers agreed that social media marketing was important to their business – up from 86% in 2013.

▸   92% of online marketers said that their social media marketing had generated more exposure for their businesses.

▸   80% of online marketers said that their social media marketing had increased traffic to their websites.

▸   97% of online marketers participated in social media but 85% weren’t sure which social media tool was best to use.

▸   It can greatly increase your brand recognition. Creating accounts on Twitter, Facebook, YouTube and others increases the visibility of your business, and customers, by and large, will tend to think more positively about your company the more times its name appears in a social media context.  The more positively they feel about it, the more likely they are to share your company’s information with others.

▸   It can improve your customers’ loyalty to your brand.  When you engage in social media in a way that allows your customers to interact with you, you are basically showing them that you care what they think about your products or services.  Nothing can increase a customer’s loyalty more than knowing that their business and their opinions are important to you.

▸   It can give you better search engine rankings.  Google and other search engines rank search results based on a variety of factors including the trustworthiness and credibility of a particular brand.  Most strong brands are active on many social media platforms and to search engines, that is an indication of their credibility and legitimacy.  If your brand and business are active on social media, it could act as a ‘brand signal’ to search engines that your business’s website should be ranked higher than others.

▸   Your competition is already doing it.  That’s right, whether you’re a small, medium or large business, at least one of your competitors is already active on social media and reaping the benefits.