By vfelts | Published December 21, 2016
Everyone is familiar with the old adage, “A picture is worth a thousand words.” It’s true! Great imagery will really help sell your product or service online. After all, your visitors are coming to you from their couch or while they’re out and about, and the only representation they see of you is on your website. You know you need good images. So great, now what?
If one of the first thoughts to come your mind was, “Photoshop it!” … you’re not alone.
Adobe Photoshop is popularly believed by many people to be a magic bullet that can fix any image. In some ways that is true. Photoshop is a robust and powerful tool, but it is not the answer to all photographic issues. Many times, it’s simply the photo. Poor planning, inferior equipment and other mistakes made during the shoot can result in images with dull lighting or distracting artifacts which ultimately undersell your business.
And even if some of these can be fixed with Photoshop, there is time involved in doing so, and making these edits will increase your development or support costs considerably. Think through your photos before any photo shoot, even if it’s a small in-house shoot done by you. If you are a bed and breakfast taking pictures of the rooms for the website, make sure the bed skirt and sheets are steamed before taking the picture. Smoothing wrinkles out of sheets in Photoshop can take up to an hour depending on the wrinkles and quality of the edits. That could run you an extra $125 from a marketing agency.
Keep these things in mind when you are photographing your business for marketing purposes.
Keeps these handy tips in mind for your next photo shoot and you will be pleasantly surprised with the outcome. Achieving professional results with Photoshop can be tricky. Remember if you do need some digital touch ups, Osky Blue’s creative team can help.