When involved in digital marketing there are a lot of new terms and acronyms to learn: SEO, ROMI, PPC, Quality Score, etc. Lucky for you, there’s Osky Blue. As the best Dallas SEO Company, we know online marketing and web design inside and out so you don’t have to be an expert. However, we thought it may be beneficial to those new to the industry to be familiar with some of the terms we use.
Let’s start with the basics: SEO stands for Search Engine Optimization. Wikipedia defines this as: “the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.” (www.en.wikipedia.org) An effective Dallas SEO Company will provide services for it’s clients that analyzes keywords used in searches, knows how search engines work, follows what people are searching for and are able to use that information to make a website more visible to a search engine.
If you are a new business owner or have had little experience in marketing, you may not be familiar with the acronym ROMI: Return on Marketing Investment. Also known as Marketing ROI, it is an equation consisting of “the contribution attributable to marketing (net of marketing spending), divided by the marketing ‘invested’ or risked” (www.en.wikipedia.org). If the result yields a positive number, than profits were increased greater than the money risked investing in marketing strategies.
PPC is short for Pay Per Click. It is a kind of online marketing that consists of paying for advertising, only when your ad is clicked on by a user. Fees are paid to website owners or search engines publishing the ads. This model is attractive to business owners because they only have to pay for the ad if it proves to be effective. A Dallas SEO Company such as Osky Blue often has programs in place to manage your Pay Per Click ads for you.
A Quality Score or Quality Index is used by search engines to determine the rank of an ad and how much each “click” will cost. A higher quality score usually means a higher position on a results page. Many factors are involved in determining one’s quality score which is why it is so important to have a good team like Osky Blue managing your online marketing.
Online marketing has evolved far beyond making a website and sticking it on the internet. To make sure your business’ website reaches as far as it can go, you need an effective Dallas SEO Company in your corner. Osky Blue will be there for you!