By Osky Blue | Published February 5, 2014
A good company wins customers over with a top-notch product and excellent customer service. But before you can win the customer, you have to woo them with effective internet marketing. An attractive web design with updated content is a given, but initially reaching those customers is problematic if you don’t do effective keyword research. Your marketing team needs to determine what words potential customers are entering into Google and other search engines to get to your site. If you’re unfamiliar with how to choose the right keywords, a Frisco SEO company will work with you to select the right words and phrases to place in your content. By placing the right keywords in your blogs, product descriptions and web content, you’ll place higher in search rankings. That means more people will click on your website description and browse your home page. After that, original and targeted web content takes over.
How do you select the right keywords, the ones your customers are most likely to type into a search box.? Gather information from sales reports, customer product reviews and marketing analysis of industry trends to determine what’s most important to customers. Then do a web search using the keywords you’ve chosen. Do your competitors rank high on the search page for these terms? Check for ads on the right hand side of the page and along the top. Many ads indicate a high-value keyword with great conversion potential. This means that people typing this keyword into search engines are more likely to visit a page containing that word, whether they get there through ads or a search engine results. And once they get to a business website via that keyword, there’s a good possibility they’ll make a purchase. A Frisco SEO expert can give you examples of high-value keywords in your industry and help you determine how and where to use that keyword for maximum conversions.
If your website doesn’t rank for high-value keywords, your marketing manager or Frisco SEO rep can buy a sample campaign from Google AdWords to test your site for relevant content and track impressions. Use data from the search ad to figure the “dollar value” of each keyword. You’ll need to look at impressions (the number of times a page has been viewed), the click through rate (the percentage of visitors who click a hypertext link to an ad) and conversions (number of visitors who make a purchase). This will help you determine which keywords can drive people to your site and convert them into paying customers.
Osky Blue, a Frisco SEO company, has experience with all aspects of search engine optimization, from keyword research to tailoring unique web content for your company. We’ll study the keywords people use to access your website and competitors’ websites. This forms the basis of a search engine optimization campaign that will result in more sales and greater recognition for company. Call us today at 866-675-9411 for a free SEO check-up report or fill out the contact form on our website.
Osky Blue | Frisco SEO | (866) 675-9411
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