As a business owner, you already know how SEO (Search Engine Optimization) can drive traffic to your site. If you follow the rule set forth by the search engines, you won’t have much of a problem getting your site seen. However, these rules change frequently and keeping up with the changes can be difficult.
Search engines change the rules for SEO often because they want things to be fair. These changes can be subtle or quite huge.
You own your business to do what you love. Since you likely prefer to work on that business, leave the marketing and SEO to the professionals; it’s our job to keep up with the constantly changing landscape that is Internet marketing.