By Osky Blue | Published November 20, 2013
Social media content is a vital tool for business and it is as important as your website for branding and marketing. Facebook, YouTube and other social media sites carry more weight now than ever before with potential customers and search engines. Your Facebook page posts and comments help link back to your website, bringing you more potential customers. Social media site content is just as important as website content.
You can optimize your Facebook page with the help of SEO Services Dallas. An online marketing specialist knows how to make the most of your business page, beginning with the page name. Facebook sometimes deletes pages with names that are too generic or filled with too many keywords. Using your business name tends to be the best bet. Once 25 people have liked your page, you can pick a permanent name. Choose your name carefully and try not to change it, as this may have a negative effect on your page ranking.
When posting, frame open-ended questions to encourage reader comments. This forms a bond of trust between you and the Facebook fan. You want fans to comment on your posts in their Facebook streams. These mentions or comments then link back to their pages, increasing your web profile. Your Facebook page will attain a higher Google search ranking if you have many posts with comments and likes. Write a brief description with suitable keywords if you’re linking to an article on a related website.
Add a Facebook like box to your website home page. Most interested visitors look for Facebook or Twitter icons or boxes. People like to have everything at their fingertips; they don’t want to search Facebook to find your page. A Facebook icon draws more inbound links to your site. The website designer, working in conjunction with SEO services Dallas, will format and place a Facebook box on your website that will fit in with the website design and be easily noticed by visitors.
You can also optimize your photos for SEO. Use easily searchable keywords in the caption, with a link to a product page on your website. The caption should be short but pack pertinent information. It needs to pique a viewer’s interest and get them to click on the link to your buy page.
All text links used in your company’s correspondence and promo material should contain links to your Facebook page. Remember to include text links to your Facebook page in email-signatures, at the end of blog posts and in e-mail newsletters. Your SEO services Dallas rep can also place clickable Facebook or Twitter icons on appropriate pages on your website.
Businesses needing SEO services Dallas should contact the experts at Osky Blue. Our services combine social media and SEO to give your company or organization a viable web presence. We’ll create a Facebook website on your fan page that matches your website. This gives your brand a consistent look across all internet platforms. Contact one of our specialists at (866) 675-9411 to discuss our Facebook and social media marketing services.
Osky Blue | SEO Services Dallas | (866) 675-9411
Photo Credit: ©Depositphotos.com/ © Oleksiy Mark