Four Strategies for Online Marketing Frisco TX
By Osky Blue | Published May 13, 2014
All business owners know having a well-designed website and achieving a good SERP (search engine results page) ranking are necessary for successful online marketing Frisco TX. By now, all the usual marketing methods have been employed by most companies. Here are some underutilized methods that may improve a company’s digital marketing plan.
1- Schedule Ads for Peak Times
AdWords traffic changes depending on the day of the week and hour of the day. Review the best-performing times for your company’s online marketing FriscoTX and consider positioning your ads to coincide with high-traffic times. Your AdWords conversions may fare better in the early afternoon than at 9 or 10 in the morning, so changing your ad schedule to take advantage of peak performance times could make a big difference.
2- Create Useful and Emotionally Appealing Content
Keywords and their placement can only do so much. As the saying goes, you can lead a horse to water but you can’t make it drink. You content should provide useful and original information to the customer and entertain them while doing so. That doesn’t mean the content needs to be flashy or humorous; it just needs to engage the reader. Entertaining content elicits a positive emotional response from visitors by telling a story or appealing to common questions or concern about a product.
3- Use Dynamic Remarketing
Tailored ads based on the page a customer visits (or on product preferences). Customizing the visitor’s experience attracts their attention and increases the chance that they will purchase an item instead of browsing and clicking away. AdWords gives you dynamic remarketing tags for your site when you create a dynamic marketing campaign. You add the tag to all your site pages with custom parameters for product IDs. When customers visit your site, the remarketing tag puts them on a list, noting the products they viewed for later online marketing Frisco TX.
4- Track Devices Used to View Content
Analyze traffic to your site according to the devices used by customers. There may be big differences in performance based on the type of device used to view your site. Some businesses may attract a high percentage of views from mobile devices, while others receive traffic mostly from computers. At Osky Blue online marketing Frisco TX, we understand how keeping up with new internet trends and how they impact your business can be confusing. There are so many different marketing options for your website, it’s often difficult to choose the right ones for your product or service. Call Osky Blue’s marketing experts at (866) 675-9411 to learn about digital marketing trends and how they can benefit your business.
Osky Blue | Online Marketing Frisco TX | (866) 675-9411
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