The web design team here at Osky Blue believes that the most critical aspect of the website design and development process is customizing a site to fit perfectly with the client’s vision and business goals. When Frisco STYLE Magazine came to us in search of an updated site, we knew exactly how to help. Since Osky Blue is native to the Frisco area, this was the perfect project to apply our web design skills and local knowledge to help this marque of the community.
The client needed an online platform that can display their vast archive of articles with impressive visual elements, and readers needed to easily navigate through the site’s expansive content including back issues, online articles, recipes, local imagery and more. Frisco STYLE Magazine was interested in creating a modern website to represent their already successful print magazine that allows readers the chance to easily share content across the web. In addition, the new site needed to give staff members the ability to quickly upload and categorize articles, and provide an opportunity for local businesses to advertise on the site. Frisco STYLE already held a reputation for high-quality advertising in print, so the goal was for the new site to provide the same level of value to online advertisers by focusing on brand reputation and functionality.
Our web design team worked closely with Frisco STYLE throughout the entire creative process to ensure all aspects of the website exceeded their expectations. First, we chose a homepage design that displays stunning images that the client wanted to showcase throughout the site. The engaging visuals also enhance a user-friendly drop-down menu that gives visitors access to the various topics of interest and types of content the website has to offer. We worked to implement professional ads on the website which give advertisers throughout Frisco a new lucrative marketing venue. Our content team worked closely with Frisco STYLE to upload, stylize and optimize 4 years of magazine content while the SEO team focused on getting the content found in search. Finally, Osky Blue interlinked this brand new website with Frisco STYLE’s social media platforms to further improve their online engagement with readers and advertisers alike.
The new site, http://friscostyle.com, now provides Frisco STYLE with improved internal efficiencies and an online presence that matches the quality of their long-celebrated magazine. Traffic to the site is up almost 30% since launch and has received hundreds of social shares, survey submissions, magazine downloads, and other user engagements. Furthermore, this sophisticated web platform is already drawing in potential advertisers who wanted to be featured on the site.
Osky Blue’s web design team in Frisco, Texas would love to work with you to create, modify or restructure a successful website for your business. To learn more about our services, visit us online at https://oskyblue.com/ or call today to speak with a sales representative (866) 675-9411.