By Osky Blue | Published April 12, 2016
At Osky Blue, we are one of the best Frisco TX SEO companies and we know that SEO, or search engine optimization, can help your business succeed on the internet. SEO maximizes the number of online visitors you get by ensuring that your website ranks high on the list of search engine results. As experts in search engine optimization, we also know that there are specific SEO tools that must be used to get customers to your site and to make them stay: one of the most important of which is content.
When you work with us at Osky Blue, we can show you how to add your own high-quality, fresh content to your website. When you update your website frequently, you’re creating fresh content, which Google and other search engines prefer. In fact, Google ranks pages based not just on relevancy but on freshness of content. In addition to pleasing Googlebot (the program that crawls the internet for Google looking for updated and relevant content) you’ll also make your site more appealing to your potential clients. No one wants to go back again and again to a website that never changes or adds to its content. That would be like opening the newspaper every day and seeing the same stories.
How can you make your content effective? According to Google, you should make the text on your website easy to read by making your content relevant to your business, and it must be broken up into small segments to hold your customers’ attention. Add photos and videos when and where it is logical to add them –this includes new informational text blocks. Don’t just throw everything at your website in the form of junk text and photos so that you have something different every day. One of the best SEO tools that we can help you with at Osky Blue is a blog for your business. Adding a blog that conveys new and interesting information pertaining to your business can excite your visitors about your product or service. It will also show them how excited and involved in your business you are.
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