By Osky Blue | Published December 20, 2014
Results for PPC in McKinney TX depend on the users you’re targeting and their preferences. Performance for pay-per-click ad campaigns will vary according to a wide range of factors, like what type of keywords you use and the ultimate goal for your online marketing campaign.
You can target the keywords used in PPC for McKinney TX to reach a broad or niche audience. Short keywords, or a keyword phrase consisting of a few short keywords, are more likely to reach a large, general audience than longer keywords or long keyword phrases. The short keywords phrases gain more impressions, while the long keyword phrases attract a target audience, but fewer overall impressions. The general belief is that a short keyword will work better, due to the high volume of impressions. Your business, however, may benefit from using a more specialized keyword, depending on your marketing campaign. The more specific your keywords, the less competition you’ll have, and the web visitors will be qualified leads with more than a casual interest in your product. A short keyword, such as “dress” will attract a large number of impressions: “dress shop McKinney” is more likely to attract the specific leads you want. The more specific the search term, the less popular it is, but if you’re looking to drive certain types of people to your site with PPC in McKinney TX, you’ll need to use more than a short, one-word bait. You’ll need to determine the keywords most likely to get people to click through, and that takes more than a simple guess – you’ll need to do a bit of research and look at the Google AdWords program carefully.
If your business has used several keywords in an online marketing campaign, check the statistics for those keywords. Click-through rates are usually good for keywords of 3 or 4 words; longer keywords using 6 or 7 words don’t fare as well in the number of total click-through. When tailoring your PPC campaign, choosing a mid-range keyword may be your best bet.
To learn more about pay per click and how to get the most out of your Google Adwords management, call Osky Blue for PPC in McKinney TX. We offer affordable online marketing packages to boost your search engine rankings and drive visitors to your website. Google Adword placement and construction is part of a comprehensive marketing approach, and we can help you make the most of a PPC campaign. Call us today at 866-675-9411 for more information on pay-per click (PPC) and Google AdWords management.
Osky Blue | PPC McKinney TX | (866) 675-9411
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