By Osky Blue | Published October 1, 2024
NexGen Fitness is not just a gym — it’s an innovative health & fitness company with a high-end style and unique business model. That’s why the digital marketing experts at Osky Blue created a sleek, custom-built website to improve their digital presence and match their upscale approach. We understand that every small business has different needs, and online solutions are not one-size-fits-all.
We collaborated closely with NexGen Fitness to craft a stunning new website that showcases their state-of-the-art personal training suites in Frisco, Texas. The design incorporates striking visuals, including high-quality photos and videos. The site is adapted for both mobile and desktop screens, and features custom-built elements that highlight a variety of training programs and services — from personal training and group classes to metabolic testing, recovery programs, and state-of-the-art technology.
NexGen Fitness’ new homepage on desktop screen.
The new, user-friendly design directs potential customers straight to the essential information. It highlights the free session sign-up form, training options, locations, and testimonials. Video elements throughout the site offer visitors a glimpse of the premium workout experience NexGen Fitness offers.
In addition to attracting new customers, NexGen Fitness wanted their new website to be a seamless platform for corporate communication. Osky Blue met this need by creating a private employee intranet, which owners can access through a login page. The portal streamlines communication between owners and franchisees and allowed access to shared resources for businesses across the nation.
Next, NexGen Fitness wanted to attract new franchise owners. So, we added an “Own a Franchise” button to the homepage which directs users to a carefully-designed page with custom elements highlighting the benefits of franchise ownership. The page offers a sleek first point of communication and user-friendly interest form.
Finally, Osky Blue knows small businesses need flexible digital solutions. We custom-built the website with an intuitive interface for easy updates and maintenance. As a result, the site is adaptable to the company’s present and future goals. Of course, Osky Blue integrated an analytics setup into the site in order to monitor performance. This helps small businesses like NexGen Fitness identify digital trends and optimize engagement.
If you’re a small business in Frisco looking for expert website design and marketing solutions, it’s time to connect with Osky Blue. Our team’s understanding of digital marketing strategies has helped grow small businesses throughout DFW, North Texas, and beyond. Contact us here or call (866) 675-9411 to discover how we can support your business goals.