Marketing Advantages of Pay Per Click in McKinney TX
By Osky Blue | Published November 17, 2014
If you are an online retailer or direct response marketer, pay per click in McKinney TX is a way to buy site visitors. Every time a web visitor clicks your ad, you’ll pay a fee. The ad, most often a text ad (AdWords) , sends potential customers to your website. These ads are tailor-made to a specific marketing campaign or objective and are cost-effective in comparison to other types of advertising promotion.
The small fee a business pays for a pay per click ad turns out to be a good investment for most companies. If a visitor clicks on an ad, visits your website and purchases several items, that more than makes up for the fee. PPC is a simple way to promote your business if you don’t have money for a traditional ad campaign.
A marketing expert knowledgeable in pay per click in McKinney TX will suggest the best keywords for your short text ad. This ad will appear on Google using Google’s AdWords system. It is possible to place PPC ads on other search engines but Google’s is the most used and searched.
Pay per click in McKinney TX is a great tool for a brand’s image. When used correctly, it can influence future or offline buying habits. PPC can persuade customers to buy your product or service. Paid search (PPC) builds up your image and company message to customers over time. Brand awareness and recognition are essential to turning web surfers into loyal customers. You can’t measure brand awareness using metrics but you can use SOV (share of voice) to determine if your ads are being seen more than your competitors’ ads.
Traditional direct response marketing invited customers to fill out a request card asking for more information, or call a toll-free phone number. Pay per click provides the same type of response statistics as traditional DRM. You can use clickthrough rates, coverage and conversion rates to adequately gauge the number of people responding to a marketing campaign.
Osky Blue, a full service SEO and internet marketing company offers advice and set-up on pay per click in McKinney TX. We’ll help you choose the best keyword/s for your pay per click campaign. With the proper AdWords or PPC keywords and placement, you’ll find your company attracting new customers in no time. Call one of our experts at to learn more about pay per click services and other internet marketing options for your business. We also offer blogging, SEO, video marketing and social media services.
Osky Blue | Pay Per Click McKinney TX | (866) 675-9411
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