McKinney TX Online Marketing:   What Is Online Marketing?

McKinney TX Online Marketing: What Is Online Marketing?

By | Published February 1, 2015

McKinney TX online marketingIf you own or run a business in McKinney TX, online marketing is probably the most important kind of marketing you can use to increase your sales and visibility.  Billboards and newspaper ads are nice and reach a lot of people; but marketing on the internet gets your business noticed by many more potential customers than you could ever reach with traditional marketing.

Online marketing is any tool or strategy that gets a business’s name and message noticed on the internet and in front of the public.  Companies that handle online marketing for businesses build the business’s reputation online and make it easy to find.  The first thing a marketing company will do is develop a website for your business so that you have an online presence.  The website contains information about your products or services that your customers need to know.  Depending on your budget and how you want your website to look and function, your web design company can offer you a number of options that will make your site attractive and easy to use.

After your website is built, the next step is Search Engine Optimization (SEO).  SEO is the process that maximizes the number of visitors to your website by ensuring that it appears high on a list of results returned by search engines like Google and Yahoo.  Based on their knowledge of how search engines work, your marketing company will utilize industry-standard SEO tools to optimize your website with keywords that are most often used by potential customers in their online searches.  They will also ensure that your website has updated content that will also help it rank higher in user searches.

For your business in McKinney TX online marketing must also include a presence on social media outlets like Facebook, Twitter and YouTube.  Social media sites have become powerful marketing tools in recent years.  Your company’s presence on these sites allows you to interact with customers and potential customers and allows you to build your business’s reputation by word-of-mouth.

Other online marketing strategies include email marketing and online display ads, Email marketing allows you to reach out to current customers with information about new products or discounts in the form of coupons.  Customers new to your business can also sign up for email marketing when they visit your website.  Online display ads are rich media ads you can post to major search engines like Yahoo, Google and Bing.  These allow potential customers more interaction than simple text advertisements do.

When you’re ready to change the way you do business in McKinney TX online marketing is the way to go.  For information about all the ways online marketing can help, call us at Osky Blue at (866) 675-9411.  We are the experts in developing websites and marketing companies online in North Texas.  Visit us at to find out more.

Osky Blue | McKinney TX Online Marketing | (866) 675-9411

Photo Credit:   k b u n t u

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–Andrew Grove