By Osky Blue | Published May 17, 2016
Whether you sell products or services online or you have a brick and mortar store, online marketing Frisco TX is critical to the success of your business. Why is online marketing so important even if you don’t sell directly to your customers online? Because you’re competing with hundreds of other businesses who are targeting the same consumers you are and giving yourself a web presence – one that you know how to use to your advantage – will ensure that your business succeeds where others fail. Here are some simple steps you can take to market your business online:
Your website is your most powerful tool for marketing your business online. A great-looking, highly-functional website will not only attract customers but will keep them there once they find it. That’s why it’s so important to either learn how to build your own website or to get the help of a web design company that knows the tricks of the trade. If you already have a website, take a long, critical look at it to see just how functional it is.
SEO or search engine optimization is what you do to your website to allow search engines, like Google and Bing, to find your business and to rank it higher in search results listings. Higher rankings equals more traffic and more traffic equals more business. SEO can seem like an arcane concept, especially if you’re not internet-savvy; but your web design company can help you with creating fresh content, understanding the importance of using keywords, optimizing for mobile devices and using many more SEO tools and strategies.
Reaching out to your customers and potential customers via email is a great way to stay in touch with them as long as you’re careful not to bombard them with emails that clutter their inboxes. You can use your subject lines to grab their attention with sales or special offers. Email marketing is great if your business has a tight marketing budget.
Social media are two words that, when used together, strike dread into the heart of anyone over the age of 40. What is social media? How do you use it? Why would you want to? Social media isn’t just for kids anymore; it’s a great way to spread the word about your products, services, and your business’s brand. Setting up accounts for your company – and staying active – on Facebook, Twitter, and other social media outlets will give it the chance to be seen by millions of people.
When you’re competing for the business of people that are used to the short format of online media today, nothing beats the use of video. YouTube has one billion visitors monthly so why wouldn’t you want to make the creation of short videos to advertise your company part of your online marketing strategy.
Osky Blue | Online Marketing Frisco TX | (866) 675-9411
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