By Osky Blue | Published April 28, 2014
In December we discussed what PPC or pay per click advertising is. Today we would like to discuss the advantages and disadvantages of launching a PPC Frisco TX ad campaign and whether or not it’s right for your business.
Let’s revisit briefly what pay per click advertising is. PPC stands for Pay Per Click. It is a type of online advertising in which a business pays, only when your ad is clicked on by a user. Advertisers must bid on keywords (single and/or phrases) that are relevant to their market. These advertisements are placed on websites or along with search engine results and when clicked, brings the visitor to the website.
Advantages
There are several advantages of launching a Frisco TX PPC campaign. One is that you can control your marketing costs. You only pay for the times your link is clicked so you are only paying for the users that are interested in your site. Another advantage is that you don’t need to make changes to your website to accommodate SEO. Paid ads are shown first on search engine results. The first three positions on a results page are paid ads. They are also shown in the corners and are usually highlighted. You can test and quantify how effective your ppc ads are. You can make changes if you find that some keywords are not working as well as you’d like. You can also filter out negative keywords or words that you do not want associated with your business. Another good thing about PPC is that it is fairly quick and easy to set up, especially with a company like Osky Blue on your side to manage your campaign. They can help with keyword research so you know what to bid on and know how to test and track your results.
Disadvantages
The biggest disadvantage to PPC Frisco TX can be the cost. Since you must bid on keywords, you can also be outbid, lowering your position on the results page. If your desired keywords are popular ones, keeping up can become expensive. There is also no guarantee that those clicking on your site will end up using your services or purchasing your products. Another disadvantage lies in that it can take a certain amount of experience and expertise to run an effective pay per click advertising campaign. Having a good team of experts on your side is recommended. Results with PPC Frisco TX advertising are quick and effective, especially with Osky Blue to help you. If you are considering a pay per click ad campaign, call Osky Blue today and see how easy it is to get the results you are looking for!
Osky Blue | PPC Frisco TX | 866-675-9411
Photo Credit: ©Depositphotos.com/ k e n t o h