Programmatic Has Taken Over Digital Marketing in Frisco TX

Programmatic Has Taken Over Digital Marketing in Frisco TX

By | Published May 24, 2016

Digital Marketing Frisco TXYou may have noticed that if you’re in the world of programmatic digital marketing, Frisco TX is getting more involved than ever before (I know, we’ll also get some information that isn’t 10 years old!). If you are not already dipping into programmatic—or immersed in it entirely—then now’s the time. Although many will say that the golden days of advertising have passed, it’s actually a great time to be in advertising; your impressions are highly targeted,  your clicks are more likely to lead to conversions, and your ROI will be better than ever. All thanks, in part, to programmatic advertising.

Programmatic digital display advertising topped $15 billion this year. Yes, that’s a lot of money, especially when you consider that the cost of placing digital display ads is far lower than buying more traditional media, like TV. So how does it work?

Here’s the Gist:

Programmatic advertising essentially means that digital marketing professionals in Frisco are using software to buy ads. It’s more automated, more targeted, and more cost effective. Although it does mean that human ad-buyers are being replaced by machines, there are (arguably) still just as many jobs in the post digital revolution age as there were before—think full time Adwords managers, for example.

Many people confuse programmatic with RTB, and it’s easy to see why. Honestly, there aren’t many easy-to-read articles out there breaking it down. Programmatic is basically the “program” and software used to do the buying (as we mentioned above), and RTB, or “real time bidding,” is a specific method of purchase using programmatic software.

Digital Marketing in Frisco TX Uses SSP and DMP Technology

RTB is literally in real time, as the publisher’s software (the SSP, or “supply side platform”) interacts with the DMP (the “data management platform” from the buyer’s side) in the amount of time it takes your web browser to load. The DMP makes sure the data it receives from the SSP looks good for its ads (demographics and such), and it puts in a bid. The SSP, on the publisher’s side, takes the highest bid from the bidding DMPs, and an ad is placed.

Is RTB the Only Way?

You can still buy guaranteed impressions rather than relying on RTB all the time, and sometimes this is the best way to manage your money and ads. If you aren’t careful using programmatic (if you haven’t remembered to place a cap on your spending, or if you keywords are too broad, for instance), your costs can get out of hand rather quickly.

Overall, programmatic ad buying gives advertisers far more time to focus on other things, and it probably hasn’t decreased the amount of jobs available. Publishers still have their hands full, and advertisers have to sell their wares just as before.

If you have any questions about digital marketing in Frisco, TX, or if you’d like us to tell you about how digital advertising can give you thousands of more leads and maximize your ROI, call Osky Blue at (866) 675-9411.

OskyBlue | Digital Marketing Frisco TX | (866) 675-9411

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