If you’re a business owner with a website and you’re not sure if you still need SEO or an SEO company Frisco TX because “the internet” says that search engine optimization is a thing of the past, you should know that the reports of the death of SEO have been greatly exaggerated. Search engine optimization is a vital part of an online marketing strategy for your business now and for the foreseeable future; what makes it vital is that it is evolving as the internet, and how people use the internet, evolves. So how can you use this ever-evolving set of strategies to help your business?
Search Engine Optimization Company Frisco TX: To Optimize For Mobile Devices
According to the internet technology company, comScore, mobile internet traffic exceeded desktop internet traffic in March 2015. The gap in the numbers of people surfing the web on mobile devices and desktops is only going to increase in 2016 and beyond. That’s why it’s important to focus on the mobile part of your SEO and online marketing strategy. In fact, the biggest internet search engine, Google, prefers websites that use a responsive design that adapts to the size of the screen used to access the pages.
Frisco TX SEO: To Optimize For Non-Google Search Engines
While Google is still the biggest search engine on the block and you should do everything you can to make it happy, other search engines continue to surge and claim some of Google’s market share. Bing, Yahoo, Ask.com, Startpage and DuckDuckGo are just some of the search engines your SEO team can design tools for.
SEO Company Frisco TX: To Focus On The User Experience
In the past, the main focus of search engine optimization was tailoring strategies to Google’s search algorithms with little regard for how it affected the website’s users. In 2016, Google and other search engines are placing increased importance on the user’s experience and ranking sites higher that are easy to navigate, are mobile-friendly and that allow users to find what they need on every page.
Frisco TX SEO: Narrow Your Social Media Focus
Narrowing your social media focus sounds counterintuitive considering how important social media is in spreading the word for just about any business, but it is possible to be spread too thin. Customers are looking for businesses to engage them on a more personal level and you can do that by choosing two or three social media platforms on which you can be active and accommodating.
Search Engine Optimization Company Frisco TX: To Ensure Secure Encryption
Google has announced that sites using encryption will rank higher in their search algorithms – singling out HTTPS encryption, which it calls industry-leading security. While this means you may need to pay for an SSL certificate, it can pay off in the long run.
To get the help of the best SEO company Frisco TX, call us at Osky Blue at (866) 675-9411 or visit us online at https://oskyblue.com to make an appointment to discuss ways to search engine optimization to get your website noticed.
Osky Blue | SEO Company Frisco TX | (866) 675-9411