By Osky Blue | Published May 3, 2016
When you own or run a business that has an online presence, you need an SEO company McKinney TX that can help you stay ahead of your competition. SEO, or Search Engine Optimization, is a set of tools or strategies that your SEO company uses to ensure that your website ends up at the top, or close to the top, of internet search results pages. Landing at or near the top of Google, Bing or other search engine search results pages means more potential customers for your site, and more customers means more revenue. SEO strategies can be complicated and they can change from month to month, but there are 5 easy-to-understand SEO terms you should start with if you want to learn the basics of Search Engine Optimization:
Good, fresh content is very important. It’s vital to search engine indexing, and it’s vital to keeping your customers interested and engaged in your product or service. When customers are excited about your website and what it contains, they’ll share links to your site on social media. Links are also important to search engine indexing because it means that your site is more authoritative than other similar sites so it will appear higher on a list of search results.
Use text in conjunction with photos, video and audio. If your website’s homepage is a photo with an “enter here” arrow, it will be invisible to search engines. Always include text on every page of your website and remember to caption photos and videos.
Keywords or phrases are what internet search engine users enter to find what they’re looking for. When you use specific keywords (especially in article titles and page URLs) that you anticipate your visitors will use, you will increase the chances that they will see your site first in the list of results they get. Search engines will use your website’s keywords to figure out the relevance of the information on your site to the user’s search.
There are many legitimate ways to boost your business’s search engine ranking, but there are also illegitimate ways that are sometimes called “black hat tactics.” These include loading your web pages with an unusually large number of keywords and hiding your keywords by “stuffing” them. For example, putting your keyword on your website 50 times in white font on a white background so that your visitors don’t see them but the search engines do is a black hat tactic.
Social media refers to websites that create a community of users who can interact and share information with each other. The social media websites that impact SEO include Facebook, Twitter, LinkedIn, Instagram and Pinterest. Marketing your business on social media sites is increasing in importance as these websites multiply.
Osky Blue | SEO Company McKinney TX | (866) 675-9411