By Osky Blue | Published June 1, 2015
Are you the owner of a small- or medium-sized business who’s trying to keep up with 21st century technology – specifically, trying to figure out how to use it to grow your business? If so, your first step is to work with a great SEO company in McKinney TX. SEO is search engine optimization and the SEO company you work with will help you develop an online presence and it will ensure that every SEO tool available is put to work to get your company’s website noticed online.
Even a great SEO company in McKinney TX is going to have a hard time explaining every aspect of search engine optimization to you if you’re not already well-versed in it. This is not just because the criteria that search engines use for ranking websites changes on an almost daily basis, but also because SEO strategies are many and complicated. What your SEO company will tell you is the one most important thing you need to know about SEO is that you must create a lot of high-quality content.
And your SEO company in McKinney TX will tell you about the need for content because it’s one of the things you can contribute to your website yourself that will make a big difference. So what does ‘create a lot of high-quality content’ mean exactly? Here’s what you need to know:
▸ Content is everything that’s on your website, including text and images. But it doesn’t end there. If your business has a Facebook page or a Twitter profile, everything you post is content. If other companies or websites write about your company, that’s content. If you post videos to YouTube about your business, that’s also content.
▸ Creating content means coming up with unique content. You can cut and paste someone else’s writing to your website but you will likely be penalized for it by search engine web crawlers when they rank search results. You may borrow someone else’s idea for adding infographics or other kinds of text but you must make it your own and not an exact copy.
▸ Creating high-quality content doesn’t necessarily mean that everything you write has to sound like a Master’s thesis. It means that your content is relevant to your business and is interesting or informative to read. Know your target audience to figure out what to write or what video or graphics to include. Your SEO company many suggest the help of professional bloggers to add high-quality content to your website.
▸ Creating a lot of high-quality content means creating the right amount for your business. Some websites are specifically sought out for their ever-changing content. For them, a lot means something different than what it likely means for you. At minimum, a few new pages of content on your website every month is fine. But more, if possible, is always better.
To get help from the best SEO company in McKinney TX, call us at Osky Blue at (866) 675-9411. You can also visit us online at https://oskyblue.com to learn more about SEO and how we can help you.
Osky Blue | SEO Company McKinney TX | (866) 675-9411
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